Millenials Attributed to Most Greeting Card Sales
June 23rd, 2016
A new age and love of paper is on the rise! It’s no wonder in a time of digital media and communication the millennial generation is looking to resurrect the traditions of past generations. New trends in the stationery and gift industry are making headlines and businesses are catching on. Highlighted in a recent article published by the Boston Globe titled, “Millennials’ strange love affair with greeting cards” the industry is on the rise seeing it’s biggest influx in recent years.
The new market boom is igniting businesses to tailor their product lines towards the wants of this millennial generation that now presents even higher potential than ever before. Designer cards, planners, journals, and pens hold a new value for these young buyers and the numbers show. The Boston Globe’s article highlights this with the notion that these consumers are willing to spend more on traditional products, for example an $8 greeting card, that is not longer the minority in the industry.
Adding personal touch in a world of impersonal communications is becoming the focus of these consumers, and businesses are starting to meet these traditional demands. Tradition meets this new age market by presenting new designs, trends, and captions that have never dawned the covers of greeting cards, journals, and other stationery products before. By developing a more personal relationship with consumers and staying in-tune with the wants and needs of this growing audience, independent stationery companies are on the rise and have potential to take charge of this industry.
Just like other brands featured in the article, by staying ahead of the new fashion trends and aligning products with the ideals of the millennial generation, here at Graphique our collections are merging personal touch into the everyday essentials customers rely on. Buying a greeting card, journal or pen should be an experience, that holds bigger value beyond basic use, capturing personal style everyday.
It’s a constant trend that will sure to continue. Traditions are in all customers, and now more than ever independent stationery and greeting card businesses have something bigger to go after. Check out how we’re doing even more for the industry with brand new product additions and offers tailored towards retailers alike!
Below are some of our newest contributions to the Greeting Card industry…
Flexible, Stress-Free, and Best-Selling; we’ve created this program with our diverse, industry-leading card collection that customers already adore! Choose from one of three different program levels: Silver 48 Pocket, Gold 72 Pocket, or Platinum 144 Pocket. Each program level includes a FREE display rack and FREE everyday card freight for the first year when you place a $750+ order in one calendar year! We have a pre-selected package of our best-selling cards including all captions and categories ready for you to grab and go, or create your own customized card package! There are endless possibilities with our new greeting card program and we hope you take advantage of this amazing opportunity to have Graphique greeting cards in your store. Click the picture above to learn more or contact our sales team to get started, 1-800-444-1464!
22 New Greeting Card Additions
Our extensive collection of birthday, wedding, congratulatory, get well, anniversary, and holiday greeting cards are the perfect way to express any sentiment no matter the occasion. In May, we added 22 new greeting card additions to our already show-stopping handmade and classic greeting card line that capture every mood and special event! Adorned with stunning embellishments and embossing; our diverse cards make the perfect accessory to any gift. Every moment will become a memorable one with our keepsake worthy greeting card collection. Click the picture above to browse the collection on our website!
Find the Boston Globe article referenced in this post here!