New trends in the stationery and gift industry are on the rise. Stationery products are in high demand with new innovative trends. The reason for this sudden spark in the market can all be credited to the millennial generation. Millennials are young adults & teens that grew up in the digital era, and now have immense buying power.
According to the top publication in our industry “Stationery Trends”, consumers are wanting greeting cards, journals, and agendas but in very different ways from the past, and for completely different reasons.
Greeting cards are no longer just your average “Happy Birthday” or “Get Well Soon” cards. They are now more intimate notes that mean much more than texts, emails, or direct messages. The demand is now for use of simple quotes, humor, and inspirational messages. Marketing expert and blog master Brandon Gaille, says these types of cards are among the most popular because they speak to the voice of the consumer, which is very important. The message attached to a card that looks modern and simplistic, made high quality with original designs will practically fly off the shelves in stationery and gifting retailers. Graphique de France is scheduled to release over 140 new greeting cards expanding into 22 captions that meet all the requirements consumers are looking for! Stay tuned for our 2017 collection coming soon in December!
Journals are another highly demanded product line. Yes, people are actually still interested in writing, and on paper at that! In the digital age, consumers are looking for a personal keepsake to write down their most personal thoughts, memories, and creations. Journals have many different uses now instead of the ever so popular diary trend, they are now travel journals, gratitude journals; a place to jot down lists or goals, and even just to write poetry or make art. Aesthetic journal trends include high quality materials such as leatherette covers, foiled and embellished interiors, as well as geometric, marble, and other trending patterns. Graphique de France provides trendy journals with the designs, and high quality materials that millennials will love and feel free to express themselves with in any way they want! Our new collection will include 28 newly designed journals that fit the ongoing trend and growing love for the art of writing.
For young professionals and college students, planners/agendas are also on their radar. It’s a trend that according to “Style.MIC”, every organized person will love. They aren’t just your average white lined planners you are used to. Now planners are filled with bright colors, beautiful designs and bindings, and even now starting to include sticker add-ons. Its even a big deal on social media with its own hashtag #PlannerAddicts where social users share creative pictures of their planners among other accessories and daily personal agendas. Planners from Graphique are not only Instagram worthy but are far from boring. They have the the perfect format for everyday needs, and will keep you on task and ahead of the game in style. We are on track to release two new planner formats to serve this new love for trendy organization essentials.
These consumers are losing the personal touch through technology, and they want it back. The love and art of paper is once again advancing. Retailers can take advantage of this increase in demand to increase sales by staying on top of trends. Working with brands like us at Graphique de France, can help serve the needs in the market place and bring consumers the products the are looking for.