By Maria G., Product Designer, Graphique
I always find it fascinating when I see products I designed come alive from a sketch to a real life product. Very few people get to see the nitty gritty that goes into the making of a catalogue, and believe me, there’s a lot of nitty and a whole lot of gritty. Here’s a step by step process for creating some of the intro pages for our upcoming 2015 catalog…with a little help from New Kids on the Block.
Step 1: We can have lots of fun—Buy super cute coffee mug. Now this step is very important, as it will set the tone for your entire process. At least, that’s what I like to tell myself.
Step 2: There’s so much we can do—We put together a top-secret board for our own internal use. This usually gets the ideas flowing, and it also helps us have an excuse to use Pinterest during work ours. Buhuhaha.
Step 3: It’s just you and me— It’s a lot more efficient for me to sketch out what I am imagining so that Kristina (our photographer) can have something to go by when she has to do photo-shoots. Because believe me, when the time comes and I have to explain, it’s as if I forgot all my words. So sketches are helpful. This way I can point to her and mumble.
Step 4: I can give you more— Now we photograph. And photograph. And one more time…photograph.
Step 5: Don’t you know that the time is right. Huh! — Once all the shots are taken and magically made beautiful, I lay out the page. And bibbidi, bobbidi, boo! We have an intro. Now that wasn’t so hard!
Ok there might be some slight panic attacks in between, some trips to go buy shoes to help with the panic attacks, but no need for you to know this.
P.S. If you don’t know what song I used… we can never be B.F.F’s. Sorry mom.